So you think you're not good enough to be custom-fit?

There's a perception among club golfers that having your clubs tailored to you is the province of the game's elite. The theory usually trotted out goes something along the lines of: "I'm too inconsistent for custom-fitting to benefit me."

The theory holds as much water as a perched links green. Your swing is a lot more consistent than you think, and technology can prove it. On launch monitors all handicap levels show remarkably similar levels of acceleration, clubhead speed, shaft loading and attack path and angle; whatever you think, your swing has a pattern. That perception of inconsistency is a fallacy, based on the fact a tiny change in the clubface's position at impact can create massive differences in ball flight.

But also, custom-fitting doesn't just refine good shots; it can also tame bad ones. That fact alone makes it relevant to all standards of player. So wherever you are in the game, come and talk to us about custom-fitting: it's a simple process… and it will have a profound impact on your game. Click here to send me your thoughts.